Last week I spent one full day again at the Innovation Lab, as I told in a previous post. This time was very productive, sparring with kaospilot Espen, two other “lab agents” from Innovation Lab and my friend Søren Bo Steendahl, working on a similar project, called Ambusanga (check his blog here).
We started by asking ourselves “How to communicate before, during and after the trip?” and we brainstorm on different technologies able to answer this question.
At a certain point we had to stop and work individually, mapping out stakeholder groups and their involvement with the project (what they need, what they can give to us and specific framework considerations).
As magic happens, in the end of the afternoon, after a lot of thinking done, a clear red thread through the needs of different stakeholders appeared to me.
It was a fantastic outcome for the day! Clear like water! And the process of redefining our purpose had to be restarted!
Over the weekend, during the visit of Florentine, a super special friend from Amsterdam, we worked a little bit further with this new insight, and trying to get to the essence of what the purpose meant to me. Meanwhile, Marcio Jappe (my partner in the project) received a list of ideas and suggestions for the purpose, by e-mail, in Brazil.
At the end, it clicked, and I loved it:
Magic Kombi
Inspiring Action towards a more Sustainable World
So, how does this statement sound to you?
February 23, 2009 at 10:27 pm
For me it sounds great and is very clear! Perfect! Keep it!
March 8, 2009 at 12:43 am
Hummmm…
This statement is too generic. I preferred the previous one, which clearly outlined what you will be doing (identifying eco-lifestyles, etc).
Abcs, Guga